This clothing line was founded by the wrapper/singer Nelly along with his cousin Yomi Martina and Ian Kelly. The reason that this brand became so popular is because they offer women fashionable designs in plus sized apparel. Apple bottoms clothing was inspired by Nelly because his philosophy is that a woman should not try to fit the clothes, the clothes should fit the woman! The brand was launched exclusively as a denim label and has since gone through many major changes and line expansions. Now the Apple Bottoms label includes apparel, footwear, handbags, eyewear RX, intimates, sunglasses, accessories, jewelery, cold weather wear and girls' apparel.
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